Product vs market.

“We do this. Our product will be able to…” – is very comfortable to start a phrase with these words. Then it allows you to engage in a lengthy talk about your features and plans with excitement.

“We operate in such and such market” – is a very uncomfortable starter. The phrase raises lots of follow up questions. 

How big is this market? 

What share do you currently have? 

How will you increase your share?