Finding the strengths and weaknesses of your business.
Imagine your company has one million dollars of investment money.
In what company would you buy a stake? What can your company add to this company so that together you earn ten times more than individually? “What you can add” is your strength.
Which company would you sell the stake of your own company to? What would that company add to yours so that together you earn ten times more than individually? “What they will add” is the current weakness of your company.