Who should we talk to about product improvement?

The typical conversion rate from visitor to the buyer on the website is about 1%. The answer to the question of how can we grow our product by multiple times, is in the minds of that 99 % of visitors who did not become our customers. There is no need to ask your customers “Why have you bought from us? It’s better to ask those who did not purchase, why they didn’t.

When you build your minimum viable product, you better work with people who leaked from your sales funnel, not reaching its end. It is necessary to reach out to them and ask them questions about product improvement.

A good advisor is your client. An excellent advisor is your dissatisfied customer. The best advisor is the one who could become our client, but never did.