Go for primitive

If you are over 35, you are more likely to fail in any business than your younger competitors.

The problem of adults is that no one really wants to give people what they want. Clever men ignore huge and amazing niches only because they deem them “too primitive”.

To do business, you have to stop looking in the mirror and start looking at the people around you. Egocentrists are not capable of anything.

We all love to create complex things. This gives us a special kind of pleasure as we often confuse complexity with value. This myth is the leading cause of failure. Most of us love to consume simple things in simple ways, so please go for that primitive.