Many times as Business Owners, we are trying to make our product useful to our customers so that they like it and buy it.
I want you to ponder on the questions below:
What kind of YouTube videos have more views interesting or useful?
What kind of food gets eaten more tasty or useful?
Do people spend more time on routine jobs or useful?
Do you spend more money on “I like” or “I want”?
Don’t sell people useful. Don’t sell people what they like. Sell them addictive things that they want (be it interesting, tasty, sexy, etc).