As Business Owners, we often ask the questions I call shallow. They are addressing the symptoms, not the root causes. They are scratching on the surface instead of going into depth.
Here are a few examples:
We ask: How can I get more traffic?
Instead of: How can I improve my conversion rate?
We ask: What should we do to attract the investor?
Instead of: What should we do to start making money?
We ask: How to decrease Customer Aquisition Cost?
Instead of: How to improve retention?
We ask: How can I sell this product?
Instead of: How can I change this product so that it sells?
We ask: How to increase the quality of work of my employees?
Instead of: How to increase employees’ responsibility?
Right question is half the solution.
What kind of shallow questions do you see? Share in comments…