Better-ness is either measurable or does not exist.

I often hear phrases like “we are better”, “our product is better”. But do not forget that “better” is a measurable concept.

We are better – more professional if we do some work faster than our competitors. Due to what? How repeatable is this? How scalable?

We are better – in terms of quality if we can sell our product at a higher price than our competitors. Have you tried selling at higher rates? Are they buying?

In what ways do you measure your better-ness? Quantify it.