Die before living.

Here is a useful exercise to do before starting developing a new product.

  1. Imagine one year has passed, and your project has died. Take it as a fact.
  2. Now come up with three causes that led to its death.
  3. These three reasons become the three main hypotheses that you need to test first.

Observation: usually, the reason “We could not develop this product” is not among those top three. 

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