Life of a Business Owner

Experts or unicorns

If we study deeper the stories of unicorns, we can see that most of them are founded by people who have no previous experience in that field.

Experts are too accustomed to the existing rules of the game in their market. Unicorns usually violate those rules and do not follow them.
So why do startups always look for “deep expertise in the target market”?

Leave a Reply

Your email address will not be published. Required fields are marked *