Life of a Business Owner

Evaluating founders

The fastest way to evaluate a startup is to assess the abilities of the founder, judging by the letter he or she sends to the potential investor.

You don’t even have to open the pitch deck. If the founder cannot make a clear and convincing offer, how can the founder convince a potential buyer to get to try his or her product?

In general, learning how to make excellent presentations is a second priority. Priority number one is learning how to write great cover letters. Will there be a poor letter the presentation will not even get opened.

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