How many customers to talk to?
When studying your target audience, you inevitably encounter the problem of measuring the “average person”. How much does the average…
Author: Sergey (page 7)
Adwords pricing has gone mad.
Competition in search and social networks has brought the cost of advertising to the highest possible level. In some cases,…
Love your marketing.
When a Business Owner talks about his product. How much creativity, attention to detail, interface options, features to implement, development…
Healthy growth.
The company is in a phase of healthy growth, moving into scaling, if: An increase in the number of employees…
Market-product fit.
Those who have studied customer development know the term product-market fit. I suggest simple word permutation to help understand this…
What does the buyer buy?
You can sell most profitably something that makes less money in your own hands than in the potential buyer’s hands.…
The brand is about being different.
A brand is what people believe in. People believe in a brand so much that they consider products under this…
What does it mean to scale?
When Business Owners talk to me about scaling, often they think about the product itself. In reality, we should think…
The power of repetitive actions.
To become strong, you need to pull yourself up as many times as you can every day. To write a…
If you are building a marketplace.
If you are building a marketplace and start from making your platform, you are starting at the wrong end. The…
Another universal competitor.
Our product always has competitors. It could be either specific products (direct competitors) or indirect competitors, like “usual way to…
Who should we talk to about product improvement?
The typical conversion rate from visitor to the buyer on the website is about 1%. The answer to the question…