Life of a Business Owner

If you start analyzing unicorns, you notice that most of them were not pursuing blue ocean strategy. They were entering…

Our business success depends on how well we can come up with and test hypotheses. Here is a template I…

Propaganda instead of advertising Most companies advertise their products. I suggest upping it up one notch and start propaganda. We…

If you, as a Business Owner, want to grow your business, you should always be doing something new.  As soon…

As Business Owners, we often ask the questions I call shallow. They are addressing the symptoms, not the root causes.…

Ask yourself these questions: What will be the metric to measure (pieces, percentages, time, dollars)? Pick one or multiple of…

Many Business Owners I talk to start with building their products, and then they are trying to sell it to…

I often get asked by the Business Owners how much should they spend on Marketing. Some say 10% of your…

If you got an idea of a new product or service, follow this logic. Throw away the thought that you…

I just had a fascinating insight. Modern approaches to education (Sharon Bowman) list six essential principles about how to make…

Yesterday I had a long talk with a friend that was looking for money for his startup. We talked about…

There is only one mistake you can make when setting a price for your product: pricing it too low. Usually,…