There is no loyalty. We need to invest in brand loyalty. As soon as I hear that phrase, I think that a lot of… Continue reading “There is no loyalty.”…
Narrow and deep beats wide and shallow. When launching a new product or service, one of the first choices you have to make is which customer segment… Continue reading “Narrow and deep beats wide and shallow.”…
Don’t partner with a much larger company. Even if you can. Even if they are asking. Even if they are giving you a very good deal. They… Continue reading “Don’t partner with a much larger company.”…
Regularity beats outbursts. I have observed two types of people. Someone is moving toward his or her goal in small increments regularly. Others… Continue reading “Regularity beats outbursts.”…
Our differences are our strengths. Today I was contacted by three co-founders who are in the middle of a crisis of their relationship. The business… Continue reading “Our differences are our strengths.”…
To partner or not? You want to start a new venture, and you have to decide if you wish to do it alone or… Continue reading “To partner or not?”…
Don’t talk to your customers. When you are launching a new product, you will hear advice to talk to your customers. This advice is suitable… Continue reading “Don’t talk to your customers.”…
Don’t be afraid of being copied. Because you will be, and everything you see around you has been copied modified and copied again. Your product can… Continue reading “Don’t be afraid of being copied.”…
Blue ocean strategy is dead If you start analyzing unicorns, you notice that most of them were not pursuing blue ocean strategy. They were entering… Continue reading “Blue ocean strategy is dead”…
Formulating hypotheses Our business success depends on how well we can come up with and test hypotheses. Here is a template I… Continue reading “Formulating hypotheses”…
Propaganda instead of advertising Propaganda instead of advertising Most companies advertise their products. I suggest upping it up one notch and start propaganda. We… Continue reading “Propaganda instead of advertising”…
Always doing something new If you, as a Business Owner, want to grow your business, you should always be doing something new. As soon… Continue reading “Always doing something new”…