There is no loyalty.
We need to invest in brand loyalty. As soon as I hear that phrase, I think that a lot of…
Narrow and deep beats wide and shallow.
When launching a new product or service, one of the first choices you have to make is which customer segment…
Don’t partner with a much larger company.
Even if you can. Even if they are asking. Even if they are giving you a very good deal. They…
Regularity beats outbursts.
I have observed two types of people. Someone is moving toward his or her goal in small increments regularly. Others…
Our differences are our strengths.
Today I was contacted by three co-founders who are in the middle of a crisis of their relationship. The business…
To partner or not?
You want to start a new venture, and you have to decide if you wish to do it alone or…
Don’t talk to your customers.
When you are launching a new product, you will hear advice to talk to your customers. This advice is suitable…
Don’t be afraid of being copied.
Because you will be, and everything you see around you has been copied modified and copied again. Your product can…
Blue ocean strategy is dead
If you start analyzing unicorns, you notice that most of them were not pursuing blue ocean strategy. They were entering…
Formulating hypotheses
Our business success depends on how well we can come up with and test hypotheses. Here is a template I…
Propaganda instead of advertising
Propaganda instead of advertising Most companies advertise their products. I suggest upping it up one notch and start propaganda. We…
Always doing something new
If you, as a Business Owner, want to grow your business, you should always be doing something new. As soon…